Distribution of games

The business of the 1C Entertainment Group in the distribution segment is focussed on distribution of video games from the biggest international publishers. Games are sold through both physical and digital distribution.

The Group (via Cenega) is the largest independent distributor of video games in Central & Eastern Europe, with a market share in physical distribution of about 25%. Distribution covers four geographical markets—Poland, Czechia, Slovakia and Hungary—where the Group’s customers include the largest retail chains and other commercial buyers.

As part of the distribution segment, the Group is expanding the Muve platform, which was the first in Poland to offer the service of digital sale of video games on a major scale, and currently is the leading provider of services of this type for B2B customers, with a catalogue of over 3,300 games.

Apart from distribution of video games in boxed versions, Cenega is also expanding its own brand Good Loot, under which it sells various accessories and gadgets pursuant to distribution and licence agreements, including such brands as Star Wars, Marvel, Warhammer, DC Comics, and many others.

Established in 2019 YAGA MEDIA focuses on marketing services for third parties. Being part of the Cenega has given us the opportunity to work with more than 1,300 games over 25 years. We offer complete 360-degree marketing campaigns for gaming and hardware companies from planning and consulting through media buying to events, influencers and PR executions.